MSc Thesis in Product Development

Building a better learner driver

How I researched and developed a product aimed at improving learner driver attentiveness and reducing road accident rates. (2018)

Eye-tracking👁️

with feedback indicators in a realistic test environment.

Opportunity gap💡

in the market for a solution proposal.

Proof-of-concept🎓

Stable and low-cost with a clear direction for further development.

Overview

“There’s too much tunnel vision. I feel like I focus too much straight ahead during pressured situations and not on the full surroundings.”

RSA statistics showed young and new male drivers had an accident rate 5 to 10 times higher than that of the next highest group.For my Interactive Media master’s thesis I wanted to find ways to mitigate this worrying trend by examining the issue from the learner driver’s perspective. This idea delved into the real-time visual, audio and tactile response of novice drivers, providing insights into their attention patterns and overall situational awareness.I received a distinction for the project for its innovation and execution.

Industry:

Automotive

Location:

Limerick, IE

Priorities

User Interviews, Python, Survey Synthesis, Arduino, Focus Testing

Programs Used:

Gazepoint, SolidWorks, Arduino IDE, City Car Driving

Framework:

Double-Diamond (DesignCouncil.org.uk)

Context & Challenges

The paralysis of choice

As the final project in my MSc degree from University of Limerick, we could propose a project to design a solution to any market we wished.

As a close friend of mine was going through their driving lessons at the time and had a lot of opinions on road safety to share on the process, this inspired me to take a closer look at the system through the lens of product development.



As this was a masters project, I was placed under strict limitations for my deadlines, budgets and ethics considerations.

Asking the Right Questions

What should I be trying to learn before the project even starts?

Can I reduce road deaths by improving the process of learning to drive?
What portion of the “learning-to-drive” market is most open to improvement opportunities?
What are the primary pain points in the learner driver process?
Are there non-invasive solutions that might mitigate one of them?

Research Sources

A solid foundation of data.

stock photo of a driving lesson
I interviewed a driving instructor of 10+ years for his opinions on the highest failure points in the test: Safety checks, and car-road positioning.

I surveyed and interviewed 6 student drivers and several experienced drivers to uncover the worries they faced.

I emailed an RSA Statistics Researcher to interview and gathered reliable data regarding the most problematic areas for new drivers.

Key Findings

RSA statistics showed young and new male drivers had an accident rate 5 to 10 times higher than that of the next highest group. (Ireland,Road Safety Authority 2018)
77% of drivers now use GPS navigation regularly, showing a steady trend of information offload to external devices.(Fottrell, Q. 2018)
New drivers were most afraid of unexpected situations not covered in lessons such as breakdowns and night time driving.

Problem Statement

What is the core issue I’m trying to solve?

I want to gauge a learner driver’s ability

then test a way to improve the result

which will easily transfer to a real-world environment.

I also need to accomplish this without using an actual car, due to (sensible) university ethics guidelines.

Hypotheses

Necessary assumptions based on the previous research

1: A driving simulator is an accurate way to test driving ability.

By constructing a practical driving simulator as accurately as possible, I can safely test inexperienced drivers on their abilities.

2: Improving observation skills will yield the most improvement.

My research found Observation and Safety Checks are one of the highest points of failure in driving exams.  These would therefore be the most valuable aspects to address.

3: Notifying drivers of errors in their observations will improve them.

If I can measure their observation skills objectively, I can think of a way to offset that mental load the same way a GPS offloads the need to think about navigation.

Prototype

Make it work. . .

Based on my three hypotheses, I built a basic driver simulation rig. My core concept was to use an eye-tracking camera to measure mirror responsiveness, introduce separate small sensory reminders (touch, sight and sound), and test if they improved mirror response rates.


Some basic programming allowed communication between XML, Python and the arduino’s C++.

a hand with lots of sensors attached
person taking a survey after using a rough driving sima more polished driver simulation setup

Testing & Feedback

 . . . then make it right . . .

By analysing eye movement, observational data, and pre- and post-activity surveys, I aimed to identify common deficiencies and strengths in learner drivers’ observation, ultimately contributing to the development of more effective driver education programs.

The overall consensus on the device was that felt the different forms of sensory feedback in different tests were simultaneously too intrusive (“It’s really distracting”), and then became completely ignorable as the brain started to filter out the extra signals (“I didn’t even notice. Were there supposed to be any vibrations?”).

Conclusion

. . . then make it good.

The simulation worked as well as I had intended, but without proper in-car testing, would always feel more like a game with no consequences.

Overall, my 3rd theory (notifying drivers of their observations improves responsiveness) only increased users’ anxiety. Users also felt the form factor of the devices were unappealing and bulky, and it was intrusive of their idea of the car as a “safe space” where they were in control.

If I'd developed a phone app instead, or a system that returned the results once a drive had finished, I could have encouraged a more active effort on part of the user, and gather more reliable real-world data.

I would have loved to take this approach for a second round of development, had I more time to pursue it.

Reflections

Product testers are very ready to give positive feedback when it requires no investment on their part.
Examining a problem common to many people is far easier to research, but harder to find a unique solution for.
Even learner drivers overestimate their own ability.
High-definition, realistic analogues to complex real-world scenarios are difficult to replicate in the head of the tester.

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